| Microsoft's PlaysForSure revealed to be a lie |
[Nov. 7th, 2006|01:51 pm] |
Several years ago Microsoft made a big push of "PlaysForSure."
The PlaysForSure campaign was a promise that music crippled with
Microsoft's DRM would work on all PlaysForSure branded players.
It was a promise for forward and backward compatibility: you
could purchase the crippled music with the knowledge that it
would work on today's and tomorrow's digital audio players. You
could purchase a digital audio player secure in the knowledge
that you'd be able to play music purchased online today and
tomorrow.
Completely unshockingly, Microsoft lied.
Microsoft
is shutting down MSN Music and replacing it with Zune
Marketplace. The Zune Marketplace won't work with the old PlaysForSure devices. If the PlaysForSure campaign convinced you that
buying a PlaysForSure media player was a long term investment,
you just got screwed As an added bonus, the Zune can't play the
old PlaysForSure music. So if you bought a bunch of crippled songs believing
that PlaysForSure meant you'd be able to play it on new devices,
no, Microsoft no longer supports that.
I'd be hard pressed to imagine a better example of why DRM is a terrible idea. It
puts you at the mercy of the publisher. If technology changes, or it meets the publisher's need, you may be locked out of the music, books, or movies you've paid
for. DRM means "crippled." |
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